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Customer Stories

How We Determine the Best Equipment For the Job at Zero Point Zero

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We’ve been working with Lensrentals for nearly a decade here at Zero Point Zero Production. Our rentals have run the full gamut: a small battery rental here, a couple of lenses there, all the way to multiple cameras, tripods, media- you name it- on some of our larger shoots. Our equipment department has grown from […]

Lensrentals Podcast Zero Point Zero

Podcast Episode

The Lensrentals Podcast Episode #7 – How Zero Point Zero Wrangles Gear

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Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds.   How Zero Point Zero Wrangles Gear Among one of our favorite customers are […]

Geek Articles

Stopping Down Some Bargain Primes and Zooms

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In my last post, we looked at how the field curvature of some really excellent 35mm f/1.4 primes affected what happens when we stop down the lens. The takeaway message is that as you stop down, things change a bit differently with the different lenses, but by f/5.6 they were similar. Still slightly different, but […]

Geek Articles

How to Not Check for Ghosts in Equipment

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Someone remarked the other day that sometimes our equipment gets used in the recording of the various “Find the Ghost” or Check-Out-This-Haunted house TV shows. Someone else became concerned that if our gear was exposed like this, maybe some of it came back haunted or contaminated by malevolent spirits. Aaron and I, since we develop all the […]

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