Lenses and Optics
With their introduction into mirrorless six years ago, Canon has had one of the most aggressive lens development periods in photographic history – averaging over six lenses each year to help fill out their RF series lens lineup. While there are still some holes in their lineup (most notably only recently getting an RF 35mm […]
Equipment
We’ve talked about filters on the blog a few different times before – from Roger’s deep testing of the clarity levels of UV filters to my discussion on how to use ND filters to help balance natural and artificial lighting on location. But despite these years of articles about various filters, I noticed that we’ve […]
Equipment
As the co-founder of a medtech that utilizes mixed reality and artificial intelligence to improve surgery, I have been extremely passionate about head-mounted displays since the release of the Oculus Dev Kit 1 back in 2013. I would carry around my laptop and the clunky first-generation Oculus headset with its million wires and hard-to-use interface […]
Equipment
Each year. we page through many Excel sheets and analytics to bring you the most popular rentals for the calendar year. If you missed last week’s post, we went over all of the most popular products for 2023 – and this week, we will focus our attention on new products, and ask the staff at […]
Equipment
Around this time every year, we page through our rental data for the year and find the most popularly rented gear for the calendar year. As one of the largest rental houses in the world, we think it provides some good insight into the industry, and what to look forward to in the coming years’ […]
